Generate more bookings with integration of roiback and the hotels network

What does The Hotels Network offer you?

An ecosystem of growth tools for your direct channel, that increase ADR and conversion up to 32% (x20 ROI).

Voted #1 Direct Booking Tool for 2024 by Hotel Tech Report, THN facilitates you with all the insights and digital tools you need to attract, engage and convert visitors throughout the online booking journey. With over 40 criteria and custom rules, THN’s unique targeting system lets you showcase hyper-relevant content to each user, individually via the price widget, reviews summary and a full suite of personalization options. The Predictive Personalization product harnesses machine learning techniques to predict user behavior and then automatically personalizes both the message and the offer for each user.

Together with THN, we’ll support you with displaying dynamic content based on your guest's profile – whether they're making a last-minute booking from Paris or coming from TripAdvisor.  This can be done both on your website and BE.

Leverage THN's innovative solutions alongside Roiback's expertise to stay ahead of the competition and maximize revenue potential.

300 Roiback hotel clients are using it. What stops you?




Juan Rodríguez

General Director

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

4 Ways to Fight Price Disparities with
The Hotels Network

1. Benchmarking is key

In order to regain control of your pricing strategy, you must first understand how your property is performing in terms of disparities. With BenchDirect you can easily benchmark against the market and your competitors.

Check where your hotel is underperforming, and identify areas to improve by comparing your performance in terms of disparity frequency and amount to multiple compsets. It’s always worth taking a deep dive into the analytics - for example, drilling down on certain markets or taking a more thorough look at booking types and what that means in terms of your hotel’s disparities. These competitive insights will help you understand patterns and give you a clear action plan of where to focus your efforts.

2. Take action and price match

If you find that an OTA is undercutting your rates, reach out and see if they’re breaking your parity clause. Using a tool that automatically provides you with a screenshot of the disparity can be particularly useful when negotiating with third parties.

In the meantime, when experiencing a disparity, provide potential guests with a price match offer to stop them from booking a cheaper rate elsewhere. With our Price Match feature, this can be done in real time to effectively combat any third-party rate tempting users away from your website. When a user search generates an undercut rate, the feature automatically shows them an offer to match it, and with a single click the discount is applied within the booking engine. Simple!

3. Utilize Price Comparison

If you find that OTAs are not actually undercutting your rates, then it’s all about letting your website visitors know. Utilize our Price Comparison feature to reassure users that they are being offered the best available rate, so they don’t stray to other sites to compare prices. Including direct booking benefits also gives them that extra reason to reserve directly with you. The key here is to highlight your unique selling points and demonstrate to your visitors that booking on the hotel website is the best way to go.

4. Get personal

When it comes to driving direct bookings, you’ve got to know who your website visitors are, and offer them something that is appealing to them. This is where the personalization features come in.

Let’s see it in action! There’s a visitor browsing on your booking engine, exploring potential dates for their stay, and they decide to abandon the website. With Exits, it’s possible to detect when this is about to happen and deliver the proper message to grab their attention and prevent them from leaving. Remind them of the exclusive perks available when booking directly, such as free breakfast or a welcome gift, or offer them a personalized discount for their reservation. This type of messaging is an effective and inviting way to personalize the online user experience that not only entices the booker to remain on your website and complete their reservation, but it’s also a fantastic way to make your communication feel more personal.

So there you have it, four of the most effective ways to fight price disparities on your hotel website. Price disparities are inevitable, but with these actionable tips at your disposal, you will be able to combat them on your hotel’s website. Check out our guide on Combating Price Disparities on Your Hotel’s Website for an in-depth look at effective strategies to retain visitors and boost your direct bookings.