The commitment of the hoteliers in the Balearic Islands towards the direct channel, together with the leading tools of Roiback have led to this growth.
The tech company presented the new Roiback team in the Canary Islands in two events held in Gran Canaria and Tenerife with the attendance of 100 hoteliers.
"The results obtained in the growth of the direct channel have been more than 70% of traffic in these last 3 years and a conversion rate of more than 20%."