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Key points to make effective visits to your hotel's website
28 June, 2018
There’re many ways to generate traffic to our website, but they will be of little use if we cannot deliver what the user is looking for.
MARKETING AND HOTEL MARKETING, A NECESSARY THOUGHT
22 June, 2018
It is evident, and no one can deny it, that the ways hotels are commercialized have changed and marketing strategies have also changed.
Simple tips to improve the direct sales of a hotel
13 June, 2018
Our Head of Digital Marketing, Felipe Bravo, shows us the keys to improve sales through the direct channel.
State-of-the-art websites focused on the consumer
30 May, 2018
Aleco talks about the importance of having an attractive website, but mainly about the need for it to convert.
How to promote your hotel to a more environmentally conscious consumer
18 April, 2018
Going green is on the rise and it looks like it’s here to stay! 87% of global travellers say they want to travel sustainably according to Sustainable Travel Report.
10 Artificial Intelligence Applications you already use (and maybe you don't know)
13 April, 2018
Artificial intelligence is on everyone's lips. What we once thought was implausible and sci-fi, is not so much today.
The value of people in agile methodologies
06 April, 2018
Mauricio Rodríguez, our Scrum Master at Roiback's HQ in Palma, talks about the importance of using agile methodologies to help create an optimal work environment.
Tips on marketing for the Easter holidays
21 February, 2018
We were LIVE on Facebook with our Senior Marketing & Communications Manager, James. He stopped by to lead the conversation on "Tips on marketing for the Easter holidays".
A Hotelier’s Marketing Handbook for Valentine’s Day
13 February, 2018
Valentine’s Day has arrived, and with another holiday comes another opportunity to take advantage of the unique opportunities to produce fresh marketing campaigns and content for your brand awareness and booking leads.