News & product updates


As I'm sure everyone is aware by now, Google officially announced just over two months ago that Google Analytics Universal (GAU) will disappear. Yes, disappear. Disappear because...
It is the sixth consecutive year that Roiback has been honored at the World Travel Awards. Between 2016 and 2020 it received the award for the Best Hotel Booking Solutions Provider best supplier in Europe, while this year it has been awarded as the best supplier worldwide.
In 2021, sales through metasearch engines have increased by 40%, compared to 2019.
The partnership empowers hoteliers to reach their customers across multichannel media solutions, increasing direct sales and profitability.
Roiback and HiJiffy’s partnership is now equipping hotels with an AI-Powered solution that delivers lightning-fast responses, reduces costs, and decreases OTA’s dependency.
Last years and especially since the beginning of the pandemic, Google has offered numerous free tools to help guide tourism professionals, and especially hoteliers.
Including children into it's occupancy filter Google seeks to improve the search experience for family accommodation.
Benchdirect allows you to access a wide range of KPIs from your direct channel, comparing the results with similar hotels and hotels in the same destination.
Google advertises Free Booking Links, allowing you to increase your hotel's free traffic.