Product development

New ways to help you grow

Leonardo Llorente
At Roibacklab we work on projects that can increase booking conversions by up to 25% and can generate revenue streams for hoteliers that can increase bottom line by 10%”. Leonardo Llorente. Product Innovation.


Our hotel partners using Pricecheck have seen their conversion rates rise between 5% and 28%. (Source: Roiback).

Pricecheck allows you to display better and more complete information on your website to facilitate your visitors’ decision-making process and to improve your web user experience and overall conversions. With Pricecheck your web visitors will be able to compare your rates with OTA rates without leaving your website.

You will also be able to show personalised offers and alerts with useful information to help kick-start bookings. Some examples:

Hotel + flight

In comparison with individual hotel bookings, package holidays (hotel+flight) are booked earlier, they double the average length of stay and are subject to only half as many cancellations. (Source: Expedia)

Dynamic packaging of multiple travel products, like hotels and flights, is a rising travel trend. Consumers appreciate the simplicity and convenience.

Our hotel+flight module allows your visitors to package both components without leaving your website. It’s a simple way to expand your target audience, improve your product range and conversions and offer a value-added product that is already available on most OTAs.


Call centre

Call center
Bookings generated through a call centre can have up to 60% higher average daily rate. (Source: Roiback).

One out of three telephone contacts between a consumer and hotelier is a potential source of revenue in the form of new bookings or changes to existing ones. Outsourcing your call centre ensures high service quality standards and allows your front desk and administrative staff to concentrate on what is really important, which is looking after your hotel guests. We work with leading call center outsourcing platforms with specific travel industry expertise to provide you with the competitive advantage that comes with high quality service:

More sales

  • Expand your target audience
  • Better conversion rates
  • More revenue per guest

Lower costs

  • Better use of resources
  • Cost-effective technology

Better brand image

  • Increased quality scores.
  • Standardised call centre support.

More information

  • Detailed metrics on guest bookings and service levels

Business intelligence

From one single interface you will be able to access all the information needed to take informed business decisions based on comprehensive metrics.

Business Intelligence

Referral marketing

Referral Marketing
Referral marketing can be a powerful source of highly qualified traffic to your website that can increase direct bookings by as much as 10%. (Source: Roiback).

We help increase your hotel’s brand awareness online and maximise the potential bookings that come from digital “word of mouth”. We do this using advanced social recommendation tools to encourage your guests to share their positive experiences and spread the good word about your property.

Online reputation

“92% of consumers trust recommendations from friends and family more than any other form of advertising”. (Source: e-tailinggroup)

The information that goes online about your hotel on a daily basis has a direct influence on your brand’s perception among consumers. We use advanced tools to monitor and manage conversations about your hotel, including social mentions, comments and reviews. You will also be able to monitor your competitors' activity and general consumer sentiment on key trends.

Reputation management can bring big profits for your business. For example, an increase of 1% of the Global Review Index provides the following benefits:

Online reputation