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BlueBay Hotels is commited to innovation with our new booking engine
25 June, 2018
The new version of the Backhotel 4.5 engine from Roiback will allow the Palma-based hotel chain to achieve improvements in conversion rates of up to 21%.
MARKETING AND HOTEL MARKETING, A NECESSARY THOUGHT
22 June, 2018
It is evident, and no one can deny it, that the ways hotels are commercialized have changed and marketing strategies have also changed.
Summer is here, boost your direct sales!
18 June, 2018
This week starts the summer in the northern hemisphere and we hope that this season will be memorable for all.
Simple tips to improve the direct sales of a hotel
13 June, 2018
Our Head of Digital Marketing, Felipe Bravo, shows us the keys to improve sales through the direct channel.
Is your hotel prepared for the mobile?
07 June, 2018
Felipe and David jointly gave an excellent presentation yesterday at the Iberostar Cristina Hotel in Playa de Palma for hoteliers.
State-of-the-art websites focused on the consumer
30 May, 2018
Aleco talks about the importance of having an attractive website, but mainly about the need for it to convert.
Colombian hoteliers willing to digitally transform their properties
28 May, 2018
Last week we celebrated the last working breakfast for hoteliers in Medellin, within the roadshow we have carried out in Colombia.
Prevent rate disparity
22 May, 2018
In recent years we have seen more and more websites of chains and independent hotels already incorporate methods to inform the customer of what the price will be in OTAs.
Hotel Marketing in the Digital Age
21 May, 2018
The Hotel Las Américas in Cartagena was the second stop of the roadshow we are carrying out with Beonprice in Colombia.