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Roiback announces exclusive offers on its Backhotel Lite booking engine to independent hotels
13 August, 2020
In addition to offering marketing, loyalty and conversion boosting tools.
Roiback launches LoyaltyAdvance
10 July, 2020
The average spending of a loyal customer is 67% more than that of a standard one, and with a length of stay 11% higher.
Trivago adds CPA model as a bidding method
25 June, 2020
2019 was undoubtedly the year of Google Hotel Ads, which has already been going strong since 2017.
Nearly 2,000 hotels to sell flight + hotel packages through the direct channel
10 June, 2020
Thanks to the integration of both companies, hotel chains and independent hotels have absolute control of their product and their packaged sale at a lower cost.
Hotel collection management: a new opportunity for the direct channel
10 June, 2020
Currently, hotels are more interested than ever to bet on flexibility in paying prepaid bookings and to advance the collection of credit card reservations.
TOURISM IS REACTIVATING
05 June, 2020
Hotels that do not want to lose the path of profitability must adapt quickly, looking for formulas that generate demand and liquidity.
New filters in Google Hotel Ads
28 May, 2020
The new filters appear in searches in both Google Search and Travel and Maps: Free cancellation and Covid-19 responder rooms (rooms for COVID-19 emergency personnel).
Historical low costs and rising reservations. There is no better time to invest in Google Ads
26 May, 2020
To bid or not to bid, that is the question. Should we start investing in Google Ads or wait?
Gift Card: avoid cancellations, protect your liquidity and build customer loyalty
19 May, 2020
A simple and effective way to avoid cancellations and protect your liquidity in these difficult times, without any cost to your hotel.