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Roiback wins ‘Europe's Leading Hotel Booking Solutions Provider’ at 2018 World Travel Awards for the third year in a row
03 July, 2018
The 25th anniversary of the World Travel Awards ceremony took place last 30th June in Athens, Greece.
Presentation of the Balearic Electronic Commerce Guide
28 June, 2018
This guide is a compilation of everything that a company or an entrepreneur has to consider when opening a virtual business.
Key points to make effective visits to your hotel's website
28 June, 2018
There’re many ways to generate traffic to our website, but they will be of little use if we cannot deliver what the user is looking for.
BlueBay Hotels is commited to innovation with our new booking engine
25 June, 2018
The new version of the Backhotel 4.5 engine from Roiback will allow the Palma-based hotel chain to achieve improvements in conversion rates of up to 21%.
MARKETING AND HOTEL MARKETING, A NECESSARY THOUGHT
22 June, 2018
It is evident, and no one can deny it, that the ways hotels are commercialized have changed and marketing strategies have also changed.
Summer is here, boost your direct sales!
18 June, 2018
This week starts the summer in the northern hemisphere and we hope that this season will be memorable for all.
Simple tips to improve the direct sales of a hotel
13 June, 2018
Our Head of Digital Marketing, Felipe Bravo, shows us the keys to improve sales through the direct channel.
Is your hotel prepared for the mobile?
07 June, 2018
Felipe and David jointly gave an excellent presentation yesterday at the Iberostar Cristina Hotel in Playa de Palma for hoteliers.
State-of-the-art websites focused on the consumer
30 May, 2018
Aleco talks about the importance of having an attractive website, but mainly about the need for it to convert.