News & product updates

This year more than ever, Black Friday and Cyber Monday can bring much-needed revenue for hoteliers.

A well-structured and effective loyalty program can help your hotel increase direct channel bookings by up to 18% in your first year.

Google will charge an additional invoice fee for ads served through Google Ads in the UK, Austria and Turkey. These rates will be applied to your December bill.

We present different options - already used by many of the hotels that work with Roiback - that will allow you to make your room usage more flexible and obtain additional profitability for your hotel.

Virtual reality and 3D content allow users to view the product in an immersive way, very similar to reality.

Gift Cards have become increasingly important thanks to their flexibility and as a method to protect reservations

In addition to offering marketing, loyalty and conversion boosting tools.

The average spending of a loyal customer is 67% more than that of a standard one, and with a length of stay 11% higher.

2019 was undoubtedly the year of Google Hotel Ads, which has already been going strong since 2017.