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Quick guide for a winning Black Friday & Cyber Monday!
09 November, 2020
This year more than ever, Black Friday and Cyber Monday can bring much-needed revenue for hoteliers.
Loyalty an essential strategy in a post covid scenario
06 November, 2020
A well-structured and effective loyalty program can help your hotel increase direct channel bookings by up to 18% in your first year.
New advertising rates for Google
05 November, 2020
Google will charge an additional invoice fee for ads served through Google Ads in the UK, Austria and Turkey. These rates will be applied to your December bill.
4 ways to make your hotel profitable, without offering overnight stays. Be original and get the most out of your hotel
05 November, 2020
We present different options - already used by many of the hotels that work with Roiback - that will allow you to make your room usage more flexible and obtain additional profitability for your hotel.
Virtual reality and 3D content: immersive technology that increases conversion rates and sales.
14 October, 2020
Virtual reality and 3D content allow users to view the product in an immersive way, very similar to reality.
Travel credit: a world of benefits for hoteliers during these complex times
05 October, 2020
Gift Cards have become increasingly important thanks to their flexibility and as a method to protect reservations
Roiback announces exclusive offers on its Backhotel Lite booking engine to independent hotels
13 August, 2020
In addition to offering marketing, loyalty and conversion boosting tools.
Roiback launches LoyaltyAdvance
10 July, 2020
The average spending of a loyal customer is 67% more than that of a standard one, and with a length of stay 11% higher.
Trivago adds CPA model as a bidding method
25 June, 2020
2019 was undoubtedly the year of Google Hotel Ads, which has already been going strong since 2017.