News & product updates


Aleco talks about the importance of having an attractive website, but mainly about the need for it to convert.
Last week we celebrated the last working breakfast for hoteliers in Medellin, within the roadshow we have carried out in Colombia.
In recent years we have seen more and more websites of chains and independent hotels already incorporate methods to inform the customer of what the price will be in OTAs.
The Hotel Las Américas in Cartagena was the second stop of the roadshow we are carrying out with Beonprice in Colombia.
Last week we had the great pleasure to have Mercedes Sánchez, Senior Key Accounts Manager of TripAdvisor visit us.
We are immersed in a permanently connected world, where consumers use different devices to find what they need from anywhere.
Our Creative Director and Portfolio Manager, Raquel Lerones, talks about the advantages of performing A/B Testing in order to obtain better results.
The continuous changes in the hotel marketing industry require the development of new strategies in order to achieve the objectives that every hotel has.
The main Canarian hotel chain has 21 locations and more than 7,000 rooms available in the Canary Islands, Germany, Austria and the Dominican Republic.