News & product updates

No direct sales strategy that is put into practice by a hotel makes sense if the correct actions are not taken to get the customer to return.

Google has relaunched its promoted hotels, including a new design of its search results by destination.

Technology developments over the past decade have allowed the booking engine to be at a superhero level.

One of the advantages of activating your hotels in Book on Google, is to be able to opt for the additional section of Room Booking Module (RBM).

Sell the right product, to the right customer, at the right time and at the right price! We have all heard this mantra several times.

At Roiback we are very aware of the following five factors that constantly help us generate value in what we do.

Spaghetti! In an environment of technological development, we use the term spaghetti when we find a complex situation, disorganized and difficult to solve.

According to Google and its recent studies 20% of direct sales come from users who found the hotel on an OTA and then landed on your website. But there is still 80% left.

Now is a good time to prepare a pricing disparity strategy. Let's do it!