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New filters in Google Hotel Ads
More tools to improve conversion and communication
28 May, 2020
The new filters appear in searches in both Google Search and Travel and Maps: Free cancellation and Covid-19 responder rooms (rooms for COVID-19 emergency personnel).
Historical low costs and rising reservations. There is no better time to invest in Google Ads
26 May, 2020
To bid or not to bid, that is the question. Should we start investing in Google Ads or wait?
Google improves Promoted Hotels to increase the visibility and sales of your hotel
12 May, 2020
As we already mentioned a few weeks ago, Google has introduced a new form of paid ads, available on Google Maps and Google Travel.
DO NOT CANCEL, POSTPONE: QUICK AND SIMPLE SOLUTIONS TO ACHIEVE IT
15 April, 2020
Five examples of real situations in which our Booking Center module helps our clients.
The impact of the Coronavirus on tourism in Asia
An Interview with Carlos Pereira
05 March, 2020
We sat down with Carlos to discuss his thoughts on the impact to the local travel industry, and society in general.
Still not appearing in the metasearchers?
14 February, 2020
At Roiback, metasearchers already represent 20% of the total income of the hotels and hotel chains that are totally committed with the direct channel and a more daring marketing mix.
Once upon a time… the year 1996!
31 January, 2020
In 1996 two companies were founded which we now know by Booking.com (Booking Holdings) and Expedia.com (Expedia Group).
10 Reasons Why Your Hotel Should Have a Loyalty Program
14 January, 2020
No direct sales strategy that is put into practice by a hotel makes sense if the correct actions are not taken to get the customer to return.
Important new features in Promoted Hotels of Google Hotel Ads
13 November, 2019
Google has relaunched its promoted hotels, including a new design of its search results by destination.