News & product updates

Sell the right product, to the right customer, at the right time and at the right price! We have all heard this mantra several times.

At Roiback we are very aware of the following five factors that constantly help us generate value in what we do.

Spaghetti! In an environment of technological development, we use the term spaghetti when we find a complex situation, disorganized and difficult to solve.

According to Google and its recent studies 20% of direct sales come from users who found the hotel on an OTA and then landed on your website. But there is still 80% left.

Now is a good time to prepare a pricing disparity strategy. Let's do it!

We interview the gymnast Alexandra Moody, a clear example of perseverance, sacrifice and talent, in which we identify so much.

Writing content is easy (if you're inspired, of course). What is not so easy is to write for websites applying SEO techniques.

There are many studies that affirm that the cost of attracting a new client will always be much more expensive than keeping him loyal.

No direct sales strategy that is put into practice by a hotel makes sense if the correct actions are not taken to get the customer to return.