News & product updates

Last years and especially since the beginning of the pandemic, Google has offered numerous free tools to help guide tourism professionals, and especially hoteliers.

Google advertises Free Booking Links, allowing you to increase your hotel's free traffic.

The new filters appear in searches in both Google Search and Travel and Maps: Free cancellation and Covid-19 responder rooms (rooms for COVID-19 emergency personnel).

To bid or not to bid, that is the question. Should we start investing in Google Ads or wait?

As we already mentioned a few weeks ago, Google has introduced a new form of paid ads, available on Google Maps and Google Travel.

Five examples of real situations in which our Booking Center module helps our clients.

We sat down with Carlos to discuss his thoughts on the impact to the local travel industry, and society in general.

At Roiback, metasearchers already represent 20% of the total income of the hotels and hotel chains that are totally committed with the direct channel and a more daring marketing mix.

In 1996 two companies were founded which we now know by Booking.com (Booking Holdings) and Expedia.com (Expedia Group).