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10 Reasons Why Your Hotel Should Have a Loyalty Program
14 January, 2020
No direct sales strategy that is put into practice by a hotel makes sense if the correct actions are not taken to get the customer to return.
Important new features in Promoted Hotels of Google Hotel Ads
13 November, 2019
Google has relaunched its promoted hotels, including a new design of its search results by destination.
A booking engine with superpowers
07 November, 2019
Technology developments over the past decade have allowed the booking engine to be at a superhero level.
Activate ROOM BOOKING MODULE (RBM) from Google Hotel Ads
Would you like to increase your bookings today?
24 September, 2019
One of the advantages of activating your hotels in Book on Google, is to be able to opt for the additional section of Room Booking Module (RBM).
01 August, 2019
Sell the right product, to the right customer, at the right time and at the right price! We have all heard this mantra several times.
5 key factors for delivering customer value
09 July, 2019
At Roiback we are very aware of the following five factors that constantly help us generate value in what we do.
Your hotel technology “al dente”
14 June, 2019
Spaghetti! In an environment of technological development, we use the term spaghetti when we find a complex situation, disorganized and difficult to solve.
What is the key for driving your direct hotel sales in Google Ads?
24 May, 2019
According to Google and its recent studies 20% of direct sales come from users who found the hotel on an OTA and then landed on your website. But there is still 80% left.
Price parity! A real nonsense
14 May, 2019
Now is a good time to prepare a pricing disparity strategy. Let's do it!