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01 August, 2019
Sell the right product, to the right customer, at the right time and at the right price! We have all heard this mantra several times.
5 key factors for delivering customer value
09 July, 2019
At Roiback we are very aware of the following five factors that constantly help us generate value in what we do.
Your hotel technology “al dente”
14 June, 2019
Spaghetti! In an environment of technological development, we use the term spaghetti when we find a complex situation, disorganized and difficult to solve.
What is the key for driving your direct hotel sales in Google Ads?
24 May, 2019
According to Google and its recent studies 20% of direct sales come from users who found the hotel on an OTA and then landed on your website. But there is still 80% left.
Price parity! A real nonsense
14 May, 2019
Now is a good time to prepare a pricing disparity strategy. Let's do it!
ROIBACK SUPPORTS LOCAL ATHLETES
26 April, 2019
We interview the gymnast Alexandra Moody, a clear example of perseverance, sacrifice and talent, in which we identify so much.
5 tips to create the best SEO content for hotels
02 April, 2019
Writing content is easy (if you're inspired, of course). What is not so easy is to write for websites applying SEO techniques.
Loyalty programs, get to know your clients and make them repeat
20 March, 2019
There are many studies that affirm that the cost of attracting a new client will always be much more expensive than keeping him loyal.
10 Reasons Why Your Hotel Should Have a Loyalty Program
14 March, 2019
No direct sales strategy that is put into practice by a hotel makes sense if the correct actions are not taken to get the customer to return.