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The impact of the Coronavirus on tourism in Asia
An Interview with Carlos Pereira
05 March, 2020
We sat down with Carlos to discuss his thoughts on the impact to the local travel industry, and society in general.
Still not appearing in the metasearchers?
14 February, 2020
At Roiback, metasearchers already represent 20% of the total income of the hotels and hotel chains that are totally committed with the direct channel and a more daring marketing mix.
Once upon a time… the year 1996!
31 January, 2020
In 1996 two companies were founded which we now know by Booking.com (Booking Holdings) and Expedia.com (Expedia Group).
10 Reasons Why Your Hotel Should Have a Loyalty Program
14 January, 2020
No direct sales strategy that is put into practice by a hotel makes sense if the correct actions are not taken to get the customer to return.
Important new features in Promoted Hotels of Google Hotel Ads
13 November, 2019
Google has relaunched its promoted hotels, including a new design of its search results by destination.
A booking engine with superpowers
07 November, 2019
Technology developments over the past decade have allowed the booking engine to be at a superhero level.
Activate ROOM BOOKING MODULE (RBM) from Google Hotel Ads
Would you like to increase your bookings today?
24 September, 2019
One of the advantages of activating your hotels in Book on Google, is to be able to opt for the additional section of Room Booking Module (RBM).
01 August, 2019
Sell the right product, to the right customer, at the right time and at the right price! We have all heard this mantra several times.
5 key factors for delivering customer value
09 July, 2019
At Roiback we are very aware of the following five factors that constantly help us generate value in what we do.