News & product updates

News

More tools to improve conversion and communication
The new filters appear in searches in both Google Search and Travel and Maps: Free cancellation and Covid-19 responder rooms (rooms for COVID-19 emergency personnel).
To bid or not to bid, that is the question. Should we start investing in Google Ads or wait?
As we already mentioned a few weeks ago, Google has introduced a new form of paid ads, available on Google Maps and Google Travel.
Five examples of real situations in which our Booking Center module helps our clients.
An Interview with Carlos Pereira
We sat down with Carlos to discuss his thoughts on the impact to the local travel industry, and society in general.
At Roiback, metasearchers already represent 20% of the total income of the hotels and hotel chains that are totally committed with the direct channel and a more daring marketing mix.
In 1996 two companies were founded which we now know by Booking.com (Booking Holdings) and Expedia.com (Expedia Group).
No direct sales strategy that is put into practice by a hotel makes sense if the correct actions are not taken to get the customer to return.
Google has relaunched its promoted hotels, including a new design of its search results by destination.