Last years and especially since the beginning of the pandemic, Google has offered numerous free tools to help guide tourism professionals, and especially hoteliers.
The new filters appear in searches in both Google Search and Travel and Maps: Free cancellation and Covid-19 responder rooms (rooms for COVID-19 emergency personnel).
At Roiback, metasearchers already represent 20% of the total income of the hotels and hotel chains that are totally committed with the direct channel and a more daring marketing mix.