News & product updates

We sat down with Carlos to discuss his thoughts on the impact to the local travel industry, and society in general.

At Roiback, metasearchers already represent 20% of the total income of the hotels and hotel chains that are totally committed with the direct channel and a more daring marketing mix.

In 1996 two companies were founded which we now know by Booking.com (Booking Holdings) and Expedia.com (Expedia Group).

No direct sales strategy that is put into practice by a hotel makes sense if the correct actions are not taken to get the customer to return.

Google has relaunched its promoted hotels, including a new design of its search results by destination.

Technology developments over the past decade have allowed the booking engine to be at a superhero level.

One of the advantages of activating your hotels in Book on Google, is to be able to opt for the additional section of Room Booking Module (RBM).

Sell the right product, to the right customer, at the right time and at the right price! We have all heard this mantra several times.

At Roiback we are very aware of the following five factors that constantly help us generate value in what we do.