The tourist revolution of the hotels that are transformed at the same time as their destination

Some hotel chains, such as Petit Palace Hotels, have already taken their first steps in this direction.

It is essential that changes in the tourism sector do not stop and hotels must always be aware of how they are going to meet and keep in line with the necessary advances.  The final challenge is to consolidate the union between accommodation and destination, achieving a perfect communion which offers the traveler a uniquely different hotel experience, closely linked to their location.


The speed of today's society, its fashions, its capricious changes in routine, everything influences everything, permeating from one extreme to another, forcing us all to transform and adapt to this new reality that surrounds us. The tourism sector, far from oblivious to all this, is one of the economic engines of our country that note the fluctuations that occur in consumer behavior: selling experiences, we create needs and that means that we know what travelers want and what they need.


The formula is always, if nothing has changed: listen, understand, analyze and anticipate the users requests making the process easier in order to obtain the desired action. That is, booking and staying at our hotel and not choosing the competition. From this act of listening and reflection, some hotel chains have seen how it has become essential to ensure that every hotel fits in to the destination, so the hotel alters and transforms with it. Whilst under the same banner it directly participates in its transformation and above all, in its progress.

A case study

One such pioneering firm in linking the hotel to the destination has been the Basque boutique hotel chain Petit Palace Hotels. Although it takes years of work, creating hotels that try to be a reflection in miniature of the city in which they are located, now we can say that they head this new crusade in the tourist area in Spain: it follows that hotels evolve with the society around them, with their environment, adapting their facilities and services to the new realities that are forming around them.


The first example of this process is the Hotel Petit Palace Triball, a boutique hotel in downtown Madrid that aims to mimic the changes that in recent years have taken place in the area framed by calles Ballesta, Valverde, Desengano, Corredera Baja de San Pablo, Barco and Plaza Soledad Torres Acosta (also known as Plaza de la Luna). triBall is the abbreviation for the "Ballesta triangle" and, according to its promoters, "it is characterized by being a neighborhood that has emerged with the appearance of different areas dedicated to culture, fashion, catering and general shopping."

triBall, a new destination in Madrid

The new neighborhood triBall is where in its birth you can find some parallels with Tribeca in New York, which was also formed from other already established neighborhoods but emerged responding to the needs of the cultural revolution which was being created there. In the case of the Ballesta Triangle, Madrid, we talk about an area that touches emblematic areas like Fuencarral and Chueca and which comprises more than 110 shops (Merchants Association triBall) who have joined together with the aim of "promoting a high quality own label commercial offer "in the center of Madrid, while building a new social dynamic, integrating all cultures and ways of life that are currently cohabiting in this neighborhood near the Gran Via.


To do this, the drivers of triBall had the support the City of Madrid and of course, many institutions and private companies working in this area. That same dynamic force has been integrated into the Petit Palace Hotels project to re- convert the Petit Palace Italia into a new hotel more focused on this new, modern, eclectic and dynamic neighborhood that is already growing-up in the heart of Madrid.

The hotel triBall

This is how the old Petit Palace Italia becomes the new Petit Palace Triball, the hotel in the new trendy neighborhood in Madrid. A process of change that has led it to change its name and to innovate in many more ways, from the decor to the type of tourism and its services and facilities.


Strategically located on the calle Gonzalo Jimenez de Quesada, on the corner of Gran Vía, the Hotel Petit Palace Triball stands out as a hotel redesigned following the style ​​of this new area of ​​central Madrid that includes part of Fuencarral, Chueca and is very near Malasaña and the Puerta del Sol: innovation, modernity and inspiration taken from other eras and paying attention to small details.


The decor plays a fundamental role, creating very defined spaces and linked directly to the tastes of the target demographic: young people of between 30 and 45 years old, couples who follow fashion trends and families with children who are concerned about culture, beyond mass consumption.


Services have also adapted to this new reality and to the needs of guests:


●      Rooms especially designed to accommodate entire families with a choice of double rooms, triples, quadruples and including sextuples.

●      Free WiFi Internet access not only in every room but also the communal areas.

●      Courtesy iPads (just ask for them in reception).

●      Pets allowed at no extra cost (in the triBall area there are plenty of pet-friendly shops and restaurants).

●      Free bikes are offered to explore the city, especially now that Madrid promotes this transport option more than ever.

●      If you have remained without Internet data, don’t worry, the Petit Palace Triball offers a ‘city Internet’ service which is free if you make your reservations using the official website.

●      A breakfast buffet with the capital’s typical products so you can completely immerse yourself in your destination from morning to night but without giving up ‘healthy eating’ since there is a large variety of healthy options available.


The investment process and transformation has not been easy and the work does not stop, but Petit Palace Hotels expresses its intention to apply this model in all its establishments considering that hotels have to be an active part of society and the environment in which they meet and to reflect its authenticity.


With this speech the Basque hotel chain aims to shape the concept of the new hotels experience and the accommodation that has become an indissoluble part of a destination’s attraction, hotels become attractions that every traveler wants to visit when they go a city or well-known tourist area.


Petit Palace Hotels is a hotel company born in the Basque Country and with a presence in virtually every major provincial capital in Spain. Its main feature is to choose emblematic buildings in the old quarters of cities or in the most popular areas of the city center to transform them into innovative places for a relaxing break in which all the old charm is preserved whilst giving space to the functionality of the modern. The result is a portfolio with more than 30 hotels, of which 9 are hotels located in the center of Madrid.

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