Roiback’s booking engine consolidated as the best solution for hotels


Press Release

Roiback, awarded for the fourth year in a row at the World Travel Awards


  • The World Travel Awards ceremony took place last June 8th in Funchal, the capital of Madeira (Portugal)
  • The Majorcan tech company Roiback has grown like no other player in the industry since its launch in 2010 and already has a portfolio of more than 1.500 customers in 50 countries worldwide

Roiback, specialist and leader in the management of the direct channel of hotel sales, has won for the fourth year running theEurope’s Leading Hotel Booking Solutions Provider award at the World Travel Awards 2019, the most important prize in the international tourism sector. Therefore, BackHotel 5.0, the booking engine of the tech company based in Palma de Mallorca, is consolidated as the best solution within the European tourism industry.

The award ceremony was held last June 8th in Funchal, the capital of the Portuguese island of Madeira. The World Travel Awards are the most prestigious international distinctions in the travel industry and reward more than a hundred categories, between destinations, hotels, airlines or travel agencies, among others. The winner of each of the categories is chosen based on the votes of more than 200,000 industry professional worldwide, as well as the public voting through its official website.

To be able to say that, for the fourth consecutive year, we have been awarded as the best solution provider for hotels in Europe, in the most important awards in the sector, it does nothing but reaffirm us in order to continue working hard and strive to offer our customers (the hotels), the best solution to maximize their direct sales and increase their profitability,” said Rebeca González, Managing Director at Roiback. “This prestigious recognition reveals the satisfaction in the travel industry with our BackHotel booking engine, consolidated as one of the best solutions in the international tourism scene.”

Pioneering technology and commitment to innovation

In line with its commitment to continuous innovation, Roiback has launched during the first semester of 2019 the new version of its booking engine, BackHotel 5.0. In addition, it has recently announced its integration with Book on Google (BoG), the function of the technological giant that allows to make hotel reservations without leaving the search engine. Thanks to this agreement, Roiback customers will benefit from higher conversion rates and lower acquisition costs, as well as being able to enter less accessible markets until now.

Among the latest features that Roiback has launched this year is the room upgrade system or meal plan, which allows the users to improve their reservations before entering the hotel with a single click, and this contributes to increase the income per reservation for the hotelier.

International expansion

Roiback was founded in 2010 in Palma de Mallorca and during this time has grown like no other player in the industry. In the last three years, it has multiplied by five its number of employees and already has a portfolio of more than 1,500 customers spread over 50 countries worldwide. The company’s headquarters are in Palma de Mallorca, but also has offices in Barcelona, Sevilla, Milan, Lisboa, Miami, Bali, Bangkok, Singapore, Cancun, Medellin and Bogota.


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