Roiback renews once again as Google Premier Partner 2023

RB Digital, Roiback's Digital Marketing agency, has renewed its status as a Google Premier Partner for 2023.

Only 3% of agencies have this recognition reviewed annually. It is especially remarkable in the case of RB Digital, as it is an agency exclusively dedicated to the hotel sector.

The requirements are strict. In addition to the volume of investment, Google reviews the diversification of marketing channels, the technology used, the team's certification, and a high level of campaign results.

Roiback, a technology company specialising in direct sales management for independent hotels and hotel chains, has multiple advantages, such as access to new Google products in the beta phase, the latest statistics offered by the search engine to stay up-to-date on changes in consumer behaviour and industry trends, as well as access to exclusive industry events with Google leaders' round tables.

Felipe Bravo, Head of Roiback Digital, says, "We are very excited to renew our status as a Google Premier Partner for another year, which will undoubtedly benefit all of our clients and help us achieve our main goal: to generate many more profitable direct bookings for our hotel clients."

In early 2023, Roiback announced that it was doubling its investment in R&D&i (Research, Development, and Innovation), with a significant focus on continuing to develop its own Digital Marketing technology.

Roiback continues to improve the technology developed in collaboration with Google to improve conversion rates of each marketing euro improving its proprietary tech products, implemented in direct collaboration with Google, for campaign management on Google Ads and Google Hotel Ads, automating campaigns based on machine-learning algorithms, reducing sales costs, and improving returns on investment.

With a team of over 30 people worldwide, Roiback Digital offers a high level of service with local knowledge in Spain, the rest of Europe, Mexico, Latin America, and Asia.