Roiback announces the launch of Loyalty Advance

• LoyaltyAdvance allows hotels to segment their customers more effectively, and to offer specific benefits and commercial conditions according to customer typology.
• Loyalty programs are indispensable tools to personalize messages and customer experience, and exponentially increase the profitability of hotels' direct channel by helping to redirect customers captured through other channels to the direct channel.
• The average spend of a loyal customer is 67% higher than that of a non-loyal customer, and with a length of stay 11% longer.
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Roiback, a specialist and leader in direct channel management for hotel and chain sales, announces the launch of LoyaltyAdvance, the latest evolution of its loyalty program.

Culminating a process of constant innovation, LoyaltyAdvance offers new functionalities and improved user experience for hotels and chains with Roiback's loyalty program:

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• User levels, according to their degree of loyalty.
• Discounts, rates or benefits specific to each user level.
• Loyalty program logic and rules engine, which allows to automatically apply program benefits to each customer based on the defined mechanics and value of each customer.
• Customer area accessible via log-in on the hotel website with different sections: user profile, loyalty level, exclusive benefits, personal information and my bookings.
• Out-of-the-box integration with complementary solutions such as Online Check-in or WIFI CRM, which enhance the data capture of all guests and their enrollment in the hotel or chain's loyalty program.
• Integration available with some CRMs and API for connection with any CRM or external system, integrating all data associated with the loyalty program: members, history, levels or reservations.

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A loyalty program - endowed with exclusive differentials in favor of the direct channel and combined with a CRM solution and strategy - becomes a fundamental and indispensable tool to recognize customers, personalize messages and user experience, and exponentially increase the profitability of the hotels' direct channel.

In the current context, loyalty is of vital importance for hoteliers. And the figures speak for themselves: the average spend of a loyal customer is 67% higher than that of a non-loyal customer, with a length of stay 11% longer; the acquisition cost of a loyal customer is up to 10 times lower than that of a non-loyal customer; a loyal customer will book 10 times more during his life cycle than a non-loyal customer.

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"LoyaltyAdvance is part of Roiback's commitment to provide its customers with the most advanced tools on the market to personalize, segment and enhance the end consumer experience. The goal is clear: to increase direct channel share, conversion rates, booking value and liquidity for Roiback's customers, in today's context where every booking counts."

said Leonardo Llorente, Head of Product Innovation at Roiback.

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