New booking engine achieving a 10% improvement in the average conversion rate.
Wednesday, September 20, 2017 - 12:29
Backhotel 4.5, the latest version of Backhotel Engine and whose preliminary version was presented at Fitur 2017, is specially designed to increase direct channel sales for hotels through significant improvements that simplify usage and facilitate customers' purchase decisions. Moreover, Backhotel 4.5 also facilitates hoteliers’ management and is connected to the main Channel Managers, PMS and B2C distributors worldwide, meta search engines, gateways and payment methods, price comparison, reviews’ consolidators and various platforms to enhance direct sales for hotels.
By combining a sleek design, state-of-the-art technology and an exceptional user experience, Backhotel 4.5 engine has been subjected to an intense process of continuous testing which has allowed Roiback to compare the results of the previous version with the current one and go progressively implementing features throughout the year with increasingly better results. This continuous testing guarantees an engine which continuously evolves looking for a higher conversion and adapting to the behavior of users.
The new version is implemented and in use at 123 hotels in Europe, Asia and America including Ilunion Hotels (Spain), Intertur (Spain), Krystal Hotels (Mexico), Original Group (Mexico) or Parador Hotels & Resorts in Indonesia. For Roiback, it marks a further step towards positioning itself in the market as a leader in powering direct sales for hotels
Linda Muhis, from Parador Hotels & Resorts in Indonesia, confirms that "Roiback highlights as its slogan says. They are not a conventional Booking Engine provider, but they offer a complete end-to-end solution with a high level of customization."