Nearly 2,000 hotels to sell flight + hotel packages through the direct channel

New partnership between Roiback and Destinia group


Press Release


  • The product has been designed to respond to hotel customers who also need to travel, and as an alternative to the packaged flight and accommodation sale that is usually made through online travel agencies (OTAs) or tour operators
  • Thanks to the integration of both companies, hotel chains and independent hotels have absolute control of their product and their packaged sale at a lower cost



Roiback, specialist and leader in the management of the direct channel of hotel sales, has reached an agreement with Destinia group so that the nearly 2,000 hotels in the portfolio of the Mallorcan technology company with a presence in more than 50 countries, can market combined flight + hotel packages through their official website.

This product has been specially designed to respond to hotel customers who also need travel, and as an alternative to the packaged flight and accommodation sale that is usually carried out through online travel agencies (OTAs) or traditional tour operators, also differentiating by their cross-selling like transfers, car rentals and cancellation and assistance insurances.

Through this functionality, hoteliers can package special and exclusive rates from their website with the flights provided by Destinia (more than 600 airlines), enabling them to have full control of the packaged rates they want to sell through the direct channel at a lower cost and thus offer added customer service, so the clients do not have to go to another website to buy their flights.

In addition, this innovative solution stands out for its fast and easy implementation, is available to users in 24 different languages (including Chinese and Arabic), is fully adapted to mobile devices, has a call center service during business hours and supports the main payment methods in the market, among other advantages.

“We are proud to join this new strategic alliance with such a prestigious partner in the tourism industry as the Destinia group. Through this agreement, all our partner hotels will be able to implement the flight + hotel solution in their direct channel with specialists, which will allow them, on the one hand, to offer added value to their customers and, on the other, to compete in the package product where OTAs are leaders. Having control of the prices of the packaged product and being able to compete just like in the hotel-only product, it is a concern of many hotels that is very well resolved with this solution,” says Rebeca González, Managing Director at Roiback.

"We firmly believe in the importance of democratizing access to tools that facilitate online sales so that hoteliers can be much more competitive players in the market. With this agreement we manage to take another step in this direction, since we not only facilitate a cutting-edge technology, but also the experience of our companies in the sector; essential added value for chains to be able to compete in the market with OTAs", has highlighted Ricardo Fernández, General Director of Destinia.


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