Metabase: the platform to analyse the reporting of your metasearch campaigns is now here
Metasearch engines are one of the main sales channels for hotels. The data speaks for itself:
- They are a high return channel, located very close to the purchase decision making, with an average ROI of €15 for every euro invested.
- They account for between 25% - 50% of digital marketing budgets, depending on the type of hotel or chain.
- In 2021, sales through metasearch engines have increased by 40%, compared to 2019.
At Roiback we have always bet on metasearch engines as a strategic channel to achieve more sales, at a competitive acquisition cost. The direct integration of our booking engine with the different metasearch engines - which enables more advanced management - allows us to optimize campaigns to achieve the highest possible levels of campaign profitability.
And now we are going one step further, providing our clients with Metabase, a reporting platform that allows advanced monitoring of the results and performance of campaigns and investments in metasearch engines.
The activation process for your hotel is quick and easy, and the benefits are many!
Contact your DCS to activate Metabase!