Metabase: Increase the online visibility of your hotel and the bookings of your direct channel
Metabase allows the management and optimization of marketing campaigns in the different Metasearch engines (Google Hotel Ads, Tripadvisor, trivago, Kayak y Skyscanner ). Metabase also provides you with a platform where you can access reports and KPIs of your campaigns, view full reservation information, and manage monthly budgets by hotel and metasearch engine.
With Metabase you will also benefit from the latest features from major search engines, as well as advanced optimization options and strategies: bidding types based on campaign performance, specific prices / offers by source markets, hotel or device, campaigns for audience lists, send loyalty prices to metasearch engines and sending information on free cancellation policies.
GENERATE EXPONENTIAL DIRECT SALES
Metasearch engines have fundamentally transformed hotel distribution, offering a transparent and powerful channel to generate exponential direct sales.
At Roiback we manage your metasearch strategy to ensure efficient distribution of your product and second-to-none ROI. With direct integrations with the key metasearch engines in the market, we provide you with a seamless route to market and strategy implementation.
FULLY DEDICATED TEAM OF METASEARCH SPECIALISTS
We have a team of specialists 100% dedicated to getting you the most bang for your buck. We will work with you to define specific strategies per hotel, market and metasearch engine, as well as the most adapted bidding models for your business and budget strategy.
OPTIMISED CAMPAIGN MANAGEMENT
Using Machine Learning and Artificial Intelligence we will manage your campaigns, automating your bidding, budgeting, channel allocation, and timing of campaigns to optimise your conversion rates and ROI.
DETAILED REAL-TIME REPORTING
We will work with you to deliver automated forecasting of KPIs and results and performance dashboards, with the ability to automate report-delivery to unlimited internal contact lists, daily, weekly or monthly.