Black Friday week is coming. Don’t miss out!

This year Black Friday is held on November 29


Black Friday is no longer just sweeping the US, it's a global phenomenon! The figures we handle in Roiback over the last few years don't deceive. Searches with BF offers have multiplied x5 since 2014. Mobile traffic also accounts for more than half of BF's searches for the travel sector.


This year Black Friday is held on November 29. The official day of BF accounted on the previous campaign for 22% of total searches. However, the trend is that Friday is becoming a full week, with Cyber Monday (Monday, December 2) as another reference date. In the US and Canada, the interest is already greater than Black Friday and offers and promotions work exceptionally well.


Not should we forget the “Buen Fin” that takes place in Mexico and where every year sales increase considerably. This edition will take place from November 15 to 18.


Spectacular results in 2018


Hotel chains that collaborate with Roiback and made Black Friday promotions last year, obtained spectacular results.


The bookings increased by +81% compared to the previous period.

During the campaign, 24% of the reservations were related with BF offers.

The average stay increased by +13% thanks to the offers.


Benefit and promote your hotel now


At Roiback, we don't want you to lose this sales opportunity and we encourage you to start with the following actions:


  • Promote different offers and exclusive discounts during these dates (free night and breakfast, transfers to the hotel, free upgrade, etc).
  • Create exclusive rates or promotional codes.
  • Customize an original and attractive image to give your promotions more visibility.
  • Differentiate yourself in the subject mail and don't go unnoticed.
  • Check the availability in your hotels during this period.
  • Reward your loyal customers by activating the offer 24 hours before.
  • Create Pop-ups informing about Black Friday offers.
  • Send Newsletters if you have a powerful database and don't forget to promote your actions in Social Media.


Don’t miss this unique opportunity and contact your Direct Channel Specialist to start the campaigns today and increase your sales!


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