We position your brand online

Tangible results to take your digital marketing to the next level

Did you know that 75% of all holidays are now booked online?

We help you build your brand differentiation in today’s crowded digital space. We have a knack for everything online and a real passion for the hospitality industry. Our method is quite simple: we first analyse your needs and then define action plans that make sense for you. We don’t default to standard off-the-shelf solutions. We bring you a fresh approach to help you get the most out of your marketing spend, finding cost-effective ways to drive more traffic, and more bookings, to your website.

SEO

70% of the links search users click on are organic. (Source: Imforza.com)

Search engines play a key role in today’s holiday planning process and good SEO is a cost-effective way to get maximum exposure for your property. Better ranking for your property means increased traffic and increased bottom line for your business.

We create high quality content and optimise your web structure to help your site rank better and attract more of the right kind of visitors. 


SEO

SEM

SEM
Pay per click (PPC) can generate between 20% and 25% of a website’s revenue. (Source: HEBS digital)

Paid search channels are a quick and effective way to drive high quality traffic for your hotel. We will work with to define your keyword strategy, create tailored campaigns and ensure that you are getting the most out of your PPC investment.


Display retargeting

Visitors who are retargeted with display ads are 70 percent more likely to convert on your website. (Source: Adobe)

Our market-leading tools identify each and every one of your visitors so that you can deliver personalised campaigns and promotions, even after they have left your website.

Retargeting is an effective way to attract visitors who already know your brand and products, making it a great solution to get the most out of your marketing spend.


Display retargeting

Affiliate marketing

Affiliate Marketing

We help you market your property to a global network of specialised travel websites. To ensure the highest possible return we will define the right publisher audience, create channel-adapted marketing material and define specific affiliate restrictions to suit your needs.


Metasearch

Metasearch (35%) is more popular than search engines (30%) when looking for information about travel once the destination has been chosen”. (Source: PhoCusWright).

Full of valuable content and choice, metasearch has become a preferred channel for consumers when planning their travel. Effectively managed, metasearch can be a powerful source of qualified traffic for your property and valuable tool to counter the influence of OTAs.

Quickly and swiftly, we connect your to the world’s main metasearch engines. You will be able to choose the ones you connect with and define strict cost and publishing parameters.


Metasearch

Email marketing

Email marketing
Email is 40x more successful at acquiring new clients than either Facebook and Twitter. (McKinsey & Company)

We design well-crafted, inspiring and effective emails, landing pages and web forms that will engage your current and prospective customers.

Our specialist teams will define your key messages, planning and target audience to ensure high impact - high return campaigns.


Social media

Twitter, Facebook, and YouTube have released ad-targeting options that use the brand’s own data to reach highly qualified users with relevant messages and offers. (Source: HEBS digital)

Whether its content moderation, reputation management or promotional campaign management, we will develop your brand’s online personality helping you become part of your customers’ social circle.


Social media

Booking recovery

Booking recovery
98% of users leave a site without making a transaction. (Source: Adgorithms)

We help you transform lost opportunities into great benefits. We work with leading booking recovery platforms so you can keep contact with your web visitors, even after they have left your website, helping you maximise your marketing spend.