Winter sales are coming!
A new year has just arrived and new sales opportunities are yet to come.
Tuesday, January 3, 2017 - 15:10
For many people, the post-Christmas period is traditionally the best time to pick-up a bargain. According to our statistics, 15% of the reservations are made during the month of January, when also the low cost airlines release their biggest flight deals.
For this reason, we suggest you to participate in this first campaign for 2017 to capture more direct bookings and take benefit of the following advantages:
- Increase the average stay of your customers
- Take advantage of the quality traffic coming from the OTAs
- Target source markets that are keener to this type of flash sales (bargain hunters)
- Differentiate your product from competitors while generating new sales opportunities
Here is a success case from the previous year
From Roiback, we want you to make the most of this sales opportunity and we encourage you to initiate the following actions:
- Create Early Booking discounts
- Create exclusive offers (free nights, breakfast included, free upgrade, …)
- Create exclusive rates or promotional codes
- Send Newsletter and promote your actions across Social Networks
- ... and many more ideas!
For further information, please contact the Direct Channel Specialist.